How to Create and Engage the Web3 Community for Your Project?

10 min readOct 16, 2023
Coinband Graffity.

If you want to create a successful Web3 project, then it is vital for you to gather a community around it. To make the project decentralized with all the innovations and Web3 development weaving into it, you need a single community that will do everything possible to bring the initiative to life.

It is also worth paying attention to the fact that web3 projects are subject to criticism and lack trust due to widespread fraudulent schemes that endanger the entire concept. This way, a strong community will allow your project to gain credibility and benefit users. The only problem is that creating community development and management takes a lot of time and effort. That’s why we decided to tell you all the details of how to create a Web3 community from the very beginning.

KYC — Know Your Community

The abbreviation KYC stands for know your customer. This approach is very important for building a reliable community. Thus, if you know people who could potentially join your community before it is formed, you can look for its members in the right places.

If you need the experience of people creating software then you need to look for developers. If your project is more economically focused, when should you look for investors, cryptocurrency holders and enthusiasts, and so on. Otherwise, you may end up with the wrong audience and stunt the growth of your project.

The Best Social Media and Communication Channels for Web3 Communities

The most popular social networks for developing the Web3 community are Twitter and Discord. But besides these alone, there are several more popular platforms that are worth keeping your attention.

  • Reddit
  • YouTube
  • Instagram

You don’t need to be on all of these social networks at the same time to develop a thriving community. Rather, it would be better for your project to focus on those sites where your target audience is located.

Of course, you can choose one of the presented social networks to launch your Web3 project, but it’s better to bet on Telegram and Discord as they complement each other.

  • With Discord, you can easily create servers that allow you to focus on specific topics. You can also create voice-only and text-only channels. You can broadcast shows on Discord, and its list of useful features is growing every day.
  • Telegram is useful to you because it has no limit on the number of participants in its mailing lists and allows you to send files up to 2 GB in size. Plus, you can use Telegram to send notifications and notes to your Web3 community.

The other side of the coin shows that ignoring one of the above-mentioned social networks is a mistake if you want to create a growing and thriving Web3 community. So you should pay attention to Twitter as well.

On Twitter, you can explore the advanced search for web3 discussion and start following and interacting with influencers in your niche. On this social network, you are more likely to find a diverse group of people who are interested in your project and want to be part of the community.

Discord and Telegram are great for interacting with and managing your community, but by using Twitter you get a large number of enthusiasts who can later join the ranks of your community.

Web3 Community Goals

While you certainly need to build a web3 community, you need to differentiate between your primary and secondary goals. Having less important goals is very good, but you must have one goal that is your priority.

If you work collaboratively with internal and external stakeholders and conduct research by asking and listening to get to know your audience as well as possible, this collaboration can help you clarify the most important business needs that your community can help you address.

At this stage, it is very important to align the goals of your community with the goals of your Web3 project. For example, if you decide to create a decentralized autonomous organization, then your goal will be to bring people together as a result, some of them may transform into brand advocates in addition to investing in your DAO.

Thus, the reason for creating and the goal of your Web3 community may be to attract brand representatives, a secondary goal may be to attract investment in the DAO. Your goals may also be to improve retention rates, gain investment, increase sales, improve employee capabilities, find new business partners, and so on.

Given that you know your end goal, you can guide the community’s behavior around it while sharing what walking activities you want your community members to participate in.

In order to bring all this to life, you need to ask your team to open topics that are directly related to your goals. You can also raise other topics, which is a very good practice.

A great way to engage users and steer the debate in your Web Three community in the direction you want is to create polls. At the same time, your entire project should be as transparent as possible. Therefore, you can initially tell your community members about all your goals.

How Can You Measure the “Health” and Growth of a Community?

This is a very good topic for discussion and in our opinion it is better to have a not-very-large Web3 community with participants who will be involved in the process than a community of thousands with a low level of interest in your project.

A Web3 community in which thousands of participants take part but where there are no discussions is the first indicator that the project is dead. Based on this, we can conclude that in order to measure your web3 community, your KPIs (key performance indicators) must correspond to the goals you have set.

Metrics to consider when launching

When you launch your Web3 project, you need to very carefully monitor some operational indicators. At the initial stage, each new participant who joins your server or channel will seem like a new victory to you.

In the early stages of your project, you need to have an understanding of where the members of your community come from, why they joined you, and how they influence the development of your project. It is also very important to monitor the number of posts and interactions you have, which include comments, and reactions, and determine whether the topic has turned into a productive discussion.

However, as your community grows, you will likely face the challenge of maintaining a high level of engagement among its members. This is why you need to assess the state of your database, or in other words, monitor the ratio of active community members to the total number of participants. This ratio is known as the vibrancy metric.

Observing the maturity

At this point, you need to put your goals to the test. Carrying out such analytics will allow you to find out whether you were able to achieve the desired results. You should be prepared for the fact that an established Web3 community may be subject to a decrease in the number of its participants.

You should also consider the fact that an established community rewards brand advocates. You can start looking for ambassadors for your project on social networks such as Twitter. There you can find people to help you manage your community while rewarding them with exclusive content. You can also start a brand ambassador program.

Community Engagement Model.


When you create a Web3 community you need to make sure that its rules are clear to all participants, while maintaining a light and positive atmosphere is very important. Community moderation is necessary to keep debates flowing smoothly and relevant. This way you can guarantee all participants’ comfort and participation in discussions on equal terms.

Web3 community policy

You will need to develop your own Web3 community policy which will include the following provisions.

  • Explain to participants who you are and why you are promoting the community.
  • Focus on topics that people can study to avoid bias. The main topics in Web3 communities can be games, blockchain, DeFi, cryptocurrency, reward tokens, and so on.
  • Create a policy that prohibits discrimination. Explore cultural and social norms and encourage diversity in expression.
  • Make it clear that moderators cannot favor one group or individual over others.
  • You need to set a language policy.
  • Decide whether posts that violate community rules will be deleted.
  • Establish for violating the rules and explain what punishment can be imposed on the participant and how many times he can break the rules before his account is blocked.

Managing the community

What you should know is that modeling groups on Facebook Discord Telegram or Slack provide a unique experience on each platform. Therefore, you should consider focusing on one or two channels early in the life of your Web3 community before expanding your presence to other platforms. That being said, we advise you to start your journey of becoming a Web3 community on Discord and Telegram.

Also, do not forget to greet each of your visitors. Make sure everyone in your community receives a few words of welcome. This way you can provide your followers with a feeling of comfort.

As a web three community moderator, you need to maintain order among your followers. You should be patient and understanding as you do this avoid judgment, continually provide feedback to users to encourage positive interactions, and remove any inappropriate comments. This way, you ensure that everyone in your community has the opportunity to express themselves freely.

Primary concerns to be aware of

You should pay attention to the list of problems that may arise while you are modeling your Web3 community.

  • Spam/fake-news
  • Strong language
  • Unrelated topics
  • Foreign languages
  • Self-promotion
  • Demand for updates
  • Personal disrespect
  • Information leaks

Bring your team

You should make sure that the majority of your team members support, actively participate in, and enjoy your Web3 community. It’s also important to involve your team in the debate so you can more easily maintain community focus. In the end, you won’t be able to always follow the discussion closely, and having moderators in the person of your team members will help you make it easier to identify trolls, haters, people who don’t know how to express themselves correctly, and spam.

Begin and respond to conversations

If you have more than one moderator, your team will be able to constantly initiate new discussions. The key to developing a thriving web community is to ask good questions that will allow your followers to think and engage in discussion.

It is also important to keep track of what people ask you. You must answer user questions and comment on the topics they discuss, even if they seem ridiculous to you.

Everyone in the community wants to have confidence in you and your project. They should constantly receive status updates and new information about your team and the progress of your project. By providing them with the information they need, you can increase trust in your brand and maintain a healthy community.

Mod admission

Community managers are people who are long-term supporters of your project. These specialists have certain skills and knowledge both about the project itself and about the social tools that they need to use.

If we want to highlight the positive qualities of a good moderator, it is worth noting that such people should be quick-tempered, fluent in spoken English, accustomed to typing text quickly, and have highly developed soft skills and a sense of responsibility.

You should identify such people at the very beginning of your Web3 community, since as it grows you may need even more moderators to help. The best candidates for this role are active community members who constantly respond to conversations and help other members.

Leading duties of community moderators

Now let’s find out what duties a Web3 community moderator needs to perform.

  • Coordinating the community management team, taking into account schedules, needs, and reports.
  • Particular attention to a positive atmosphere of teamwork.
  • Cross-platform moderation.
  • Review content based on community standards and general good online behavior.
  • Understanding your entire project.
  • Daily maintenance of channels, bots, and chats.
  • Providing timely information to the management team about best practices and standards.
  • Ability to focus on user experience and technical assistance.
  • Understanding how to solve individual user problems.
  • Timely response to potential violations or misconduct.

Community Feedback

To keep your Web3 community productive, you need to provide feedback to its members. Answer questions in a timely manner, praise members for being vigilant if anyone breaks the rules, listen to community members, and value their opinions.

It’s a good idea to establish a feedback procedure that will help you ask your followers for feedback and allow you to conduct surveys. In other words, providing quality feedback will help your Web3 community thrive and show your audience that you are interested in it.

Web3 Community Management Best Practices

Now let’s look at the best practices for Web3 community management.

  • Conduct research that will allow you to learn more about the members of your community and identify the people you need to target.
  • Determine the goals and key performance indicators that you need to adhere to. In other words, determine the level of participation you expect from your Web3 community.
  • Segment to find active topics for discussion within your community.
  • Enlist the help of more than one moderator to properly manage your Web3 community.
  • Determine which community members are the most active and consider appointing them as managers of your community.
  • Consider creating a word program and rewarding your community members to increase their engagement with your project.

Final Thoughts

One of the most effective methods of attracting clients and audiences to any project is the community. With the development of Web3, communities have received even more opportunities and are now the main element of attracting audiences to the Web3 project.

The first thing you need to think about when you are planning to develop your own product is creating a web community and planning it carefully. You need to attract to your project those people who will find it useful and try to attract them to your community. You also need to always introduce relevant discussions that will keep your followers interested in your product and allow them to communicate with each other and express their thoughts.

Thanks to the fact that you are dedicated to your work and consistent with your community, your project will grow to receive new audiences and subsequently potential clients.

If you are looking for professionals who will help you develop your Web3 community, then we at Coinband have extensive experience and expertise in this. Here is one of our cases, where we created a 25,000+ community for GamiFi and then sold out on IDO.