CRYPTO MARKETING

How to Conduct a Successful Token Sale?

In the blockchain and cryptocurrency space, token offerings are critical to Web3 initiatives that seek to secure funding and grow communities, often called ICOs, IDOs, or IEOs. To conduct a successful token offering, you need to be thoroughly prepared, have a good understanding of the industry, create an effective advertising campaign, and understand who the potential sponsors might be. Below, we will examine the methods you can use to conduct a successful token sale for your Web3 project.

What is a Token Sale and Why is it Vital for Web3 Projects?

The token sale is necessary so that Web3 companies can raise funds for their development. This procedure involves the distribution of tokens to partners in exchange for financial support. Typically, these tokens have functionality integrated into the project’s network, and thus, investors can participate in the project and receive profit from it. Each Web3 project directly depends on the sale of tokens as they allow them to collect the necessary capital, enabling them to speed up development and create a thriving community.

What is the difference between IDOs, IEOs, ICOs, and STOs?

The world of digital finance is developing at an incredible speed and blockchain crowdfunding has become an integral part of it and has provided various methods such as IDO, IEO, ICO, and STO. Each of these methods presents potential benefits for both investors and startups.

• Initial DEX Offerings (IDO) allow projects to raise capital directly on a decentralized exchange, offering an innovative and democratized funding path.
• Initial Exchange Offerings (IEO) provide an exchange-backed, security-enhanced means of raising funds
• Initial Coin Offerings (ICO) remain a popular, though riskier, choice for many.
• Security Token Offerings (STO) promise a regulatory-compliant alternative, merging blockchain innovation with traditional financial securities.

Next, we will further reveal all the details of crowdfunding while delving deeper into the Coinband universe.

Who Participates in Token Sales?

Our research showed that out of 320 million people who are members of the crypto community, 61% of them were engaged in the sale of tokens. In other words, according to current data in 2022, approximately 195.2 million people were investors, both large and small.

Research also shows that the majority of investors are men aged 25 to 44 years. And 87% of this group of people have a stable income, which makes the sale of tokens an excellent opportunity to earn additional income.

Note: If you decide to approach these investors, remember their socio-demographic characteristics and try to adequately assess their ambitious plans and ideas for projects. In this case, it is better to focus your attention on the park design of the project.

Which Geographic Locations Should Be Targeted for Investment Attraction?

According to the data we received, the majority of investors, namely 40.3%, are located in Asia. Of these, the majority, namely 16.3%, are in the South-Eastern part and 12% in the Southern part. Also, 12% of investors are distributed in the Eastern part of Asia.

North America ranks second in terms of the number of investors. About 20.5% of investors are located in this part of the world.

What Is the Optimal Structure For a Token Sale?

We studied the most popular token sale formats among beginners and pros and obtained the following results.

And in the graph below you can see how investors themselves feel about this or that type of token sale.

As we can see, ICOs are least liked by investors because this format was often used by scammers during the increased popularity of ICOs in the period from 2016 to 2018. As a result, after the market crash in 2018, this method is considered fraudulent.

Essential Resources for a Prosperous Token Sale

Before you can start selling tokens, you need to consider important aspects that will help you make it successful. Below we will discuss the key points that must be present in your Web3 project.

1. Professional development team. Every Web3 project that is aimed at success simply must have a professional and dedicated team of developers at its core. The more experience your team has in blockchain, smart contract development, and cryptography, the higher the likelihood that you will find an investor who will help your brainchild prosper.
2. A specific and useful use case. Your Web3 solution must solve user problems or offer unique features in the blockchain space. You should define specific use cases for your product, this way you will increase the value of your token and attract more attention from investors.
3. A comprehensive tokenomics model. If you want to successfully market your tokens, you need to create an attractive tokenomics model. Here you need to show investors how tokens are distributed, what their usefulness is, and what privileges holders receive. This way you can build a solid foundation for the development of your project.
4. Competitive website. The best presentation for your project is a professional website. Here you should place information about the project and present it all in an attractive visual. On the website pages, you need to place information about your project, the token sale, and your team. By the way, to procure such a website, you can collaborate with us. you can engage our services.

Designing an Efficient Marketing Strategy

One of the most important aspects of a successful token sale is a marketing strategy that you need to implement correctly. Let’s look at the key elements of creating a winning advertising campaign.

1. Exciting content. You need to create content that will help users learn something new and useful for themselves. This content should tell investors why your project is needed and how it will ultimately benefit your audience. You should also explain all the benefits of purchasing your tokens.
2. Active participation in social networks. You need to establish contact with as many users as possible, for this, you should develop your pages on social networks. As part of this development, you need to interact with the community and communicate with potential investors.
3. Collaborations with influential people. If you want to increase the popularity and trust of the audience in your project, then you need to actively collaborate with people who have proven themselves as professionals in the field of cryptocurrency and blockchain and have wide popularity. Our network consists of more than 1,500 reliable crypto influencers and we are one of the best agencies for Crypto Influencer Marketing.
4. Community management. In order to create a loyal and active community around your Web3 project, you need to actively administer the community. If you always answer questions and solve problems on time, you can create favorable conditions for potential investors.

Creating a Marketing Roadmap for Your Token Sale

To successfully sell tokens, you need to create a project roadmap that will help you always direct resources and efforts only in the right direction. Below we will look at the outline of the marketing plan.

1. Pre-launch. Warm up the public’s interest in your product and the purchase of tokens. To do this, you can share teasers, create a waiting list for investors, and build anticipation for your product in general.
2. Launch of token sale. Start selling your tokens and give investors clear instructions on how to do it correctly. List what benefits early investors can get to increase their interest in your project. An example of a successful token sale is the case of hosting the IDO for CryptoGPT where we managed to raise over 1 billion US dollars TVL.
3. Post token sale. When the sale of your tokens is completed, be sure to maintain contact with investors as transparency will help you establish trust and add confidence to investors in your product.

Finding the Right Marketing Agency for Your Token Sale

As you may have noticed, to conduct a successful token sale it is necessary to carry out many complex operations. In such cases, you can seek help from experienced marketing agencies. We at Coinband are always ready to share our experience, knowledge, and connections with you to help you create the perfect token sale strategy.

Concluding Remarks: Key Takeaways

• A token sale is more than just fundraising; it’s about community building and trust.
• Equip your project with the necessary resources and a team that can effectively use them.
• Designing a robust marketing strategy is indispensable for success.
• Stay engaged, stay transparent.

If you want to launch a successful token sale, then contact us. We at Coinband specialize in comprehensive token sales services, and will develop a unique strategy specifically for the needs of your Web3 project. Send us a request and together we can make sure that your tokens are sold out as quickly as possible.

And remember that token sales can only be successful if you carefully plan your project, give your audience a cohesive proposition, and show commitment to your ideas.